ABOUT THE WORKSHOP

FILMING FOR SOCIAL MEDIA |

Learn the art of creating impactful, professional-quality videos for social media in this hands-on 12h workshop, where you’ll gain practical skills in filming, editing, and storytelling.

12H WORKSHOP
Our PROGRAM
DAY 1
Feb 19, 2025
DAY 2
Feb 26, 2025
DAY 3
Mar 5, 2025
DAY 4
Mar 12, 2025

Foundations of Filming for Social Media

This module introduces participants to the essentials of filming for social media, covering strategy, planning, and tools. It balances theory with practical activities to build foundational skills for creating effective social media videos.

• The role of video in boosting social media engagement.
• Understanding platform-specific formats and how they influence content.
• Overview of top-performing video types (e.g., reels, stories, trends).

• Using stock content as a complement, not a replacement.
• Ensuring visual and tonal consistency with your brand.
• The importance of licensing and resources like Storyblocks for affordable, diverse, and accessible stock content.

• Smartphone settings: resolution, focus, and FPS for professional results.
• Overview of tools: tripods, stabilizers, lighting, microphones, and lenses.
• Introduction to focal distance and anamorphic lenses.
• Budget-friendly alternatives and DIY setups for cost-effective solutions.

Introduction to Editing Tools

This module focuses on equipping participants with the skills and techniques necessary to edit and optimize videos specifically for social media platforms. The session includes an introduction to tools, hands-on editing practice, and strategies to maximize the reach and engagement of their content.

• Overview of free and paid editing tools.
• Learn basic techniques: cutting, transitions, text overlays, and music integration.
• Explore the user interface of popular apps.

• Understand platform-specific requirements (aspect ratios, lengths, thumbnails).
• Adding captions and text overlays to enhance accessibility.
• Basics of color grading: luminosity, contrast, saturation, and dominant hues.
• Examples of filters to maintain visual consistency.

• Writing effective captions and choosing the right hashtags.
• Best practices for uploading: resolution, timing, and tagging.
• Introduction to video performance metrics and analysis.

Editing for Social Media

This module focuses on equipping participants with the skills and techniques necessary to edit and optimize videos specifically for social media platforms. The session includes an introduction to tools, hands-on editing practice, and strategies to maximize the reach and engagement of their content.

• Rule of thirds, visual balance, and breaking the rules.
• Shooting angles: low, high, and eye-level shots.
• Scales, aspect ratios, and framing for storytelling.
• Techniques for creating depth and dynamic movement in videos.

• Basics of natural and artificial lighting.
• Adjusting exposure and white balance for clear visuals.
• Techniques for clean audio recording and noise reduction.
• Overview of sound equipment and editing, mixing, and syncing audio.

• Apply learned techniques to storyboarded videos.
• Real-time feedback to improve filming quality.
• Practice in a supportive and interactive environment.

Final Project and Film Exhibiton

This module introduces participants to the essentials of filming for social media, covering strategy, planning, and tools. It balances theory with practical activities to build foundational skills for creating effective social media videos.

• Review and polish video edits.
• Export videos in the required resolution (e.g., 1080p, MP4).
• Address any technical challenges with instructor support.

• Screen all participant videos in a communal setting.
• Encourage participants to share inspirations or challenges related to their projects.
• Create a celebratory atmosphere to honor creative efforts.

ABOUT THE TRAINER

João Gomes

Filmmaker, cultural programmer, and educator specializing in Portuguese language and cinema, with extensive experience in directing, producing, and writing award-winning films and documentaries, alongside leading cultural initiatives like the Cinalfama Lisbon International Film Festival.

ABOUT THE TRAINER

Sara Baptista de Sousa

Marketing and communication specialist with expertise in digital project management, social media, and startup growth, experienced in campaigns, partnerships, and inclusive design, and actively involved in cultural events and mentorship programs.

The workshop
will start soon!

FREQUENTLY ASKED QUESTIONS

DO YOU HAVE ANY QUESTION ?

Get in touch with us if you have any question.

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ℹ️ team@reelitin.pt

Who is this workshop for?
This workshop is designed for beginners and intermediate social media users who want to create engaging video content for platforms like Instagram, TikTok, and YouTube.

No prior experience is needed— just a smartphone and enthusiasm!
Do I need professional equipment to participate?
No, all you need is your smartphone!

The workshop focuses on practical techniques and tools you can use with what you already have, but we’ll also introduce optional budget-friendly equipment to enhance your videos.

What will I have by the end of the workshop?
By the end of the workshop, you’ll have a polished, ready-to-upload video project, along with the skills to plan, film, edit, and optimize content for any social media platform.
Will there be hands-on practice?
Yes! This workshop is highly interactive, with practical exercises in every session. You'll plan, film, and edit your own video project, receiving real-time feedback to help you improve your skills.
What happens if the minimum number of participants isn’t met or I need to cancel?
The workshop requires a minimum of 8 participants to proceed. If the class doesn’t reach this number, we’ll notify you in advance and refund 100% of your payment.

If you need to cancel, we offer a full refund for cancellations made at least 72 hours before the workshop and a 50% refund for cancellations made up to 48 hours before.

Unfortunately, cancellations made less than 48 hours in advance are non-refundable.

Register for the workshop

Book your seat. Fill out the form and we’ll get in touch after to confirm your registration.